Listing ingestion
Feeds, portals, spreadsheets or manual entry. Every property arrives normalised, deduplicated and ready to market.
The marketing OS for estate agents
Turn one listing into a month of marketing.
Realbard writes the copy, designs the creative and builds the whole campaign for every property you take on — then publishes it and traces every lead back to the post that made it.
Free plan, no card required · Nothing publishes until you approve it
- Official Google Ads API
- Official Meta Marketing API
- Human approval gate
One listing becomes
- TikTok cut
- Reels
- Instagram post
- Instagram story
- Facebook ad
- Google search ad
- Launch email
- Landing page
- Portal copy
- Window card
- Brochure
How it works
From a listing to a live campaign, in four beats.
The same four you will see on your dashboard the day you sign in. No agency brief, no design software, no Saturday evening in Canva.
01
Add the listing
Import a portal feed, upload a spreadsheet, or type one address. Photos, facts and price arrive normalised and deduplicated.
02
Realbard builds the campaign
Copy, creative, audiences and a landing page for every channel — written in your agency’s voice, not a chatbot’s.
03
You approve
Every draft waits in one queue for a human verdict. Edit it, reject it, or send it live. Nothing skips this step.
04
It publishes, and reports back
Live on Google and Meta through their official APIs, with spend, reach and leads flowing back into the next campaign.
Brand memory
It writes like your agency, not like a chatbot.
Teach Realbard your tone once — the words you use, the ones you would never print, how you talk about price. Everything it writes afterwards is held to it, and when it gets something wrong you correct it in a sentence.
- Your vocabulary, and your banned words
- One voice across every channel and every branch
- Corrections stick — you never give the same note twice
Brand voice
- Warm, never salesy
- Name the street
- No “stunning”
- Prices as guide prices
A stunning property in a sought-after areaFour bedrooms on Harbour View, with a roof terrace that faces the water.
Approvals
Nothing reaches a buyer without a human yes.
Approval is a gate in the pipeline, not a setting somebody can forget to switch on. Every asset queues with its full context — the listing, the channel, the spend — and every verdict is logged against a name.
- One queue for every channel
- Approvers you name, roles you control
- Rejected drafts never leave the building
Waiting on you
12 Harbour ViewInstagram post · Coastal & Co
ApproveEdit
Approved by Priya N. · logged 2 minutes agoLeads & analytics
Every lead traced back to the post that made it.
Enquiries land in one inbox with the channel, the campaign and the listing attached — so you finally know which forty pounds of spend produced Saturday’s viewing, and the next campaign starts from that.
- Attribution per listing, not per month
- Spend and reach beside the enquiries they produced
- Results feed the next generation automatically
New leads this week4224%
- PNPriya N.TikTok · 2m
- TWTom WhitlockLanding page · 14m
- AOA. OkaforInstagram · 1h
Platform
A marketing team’s whole week, as one system.
Six things that hand off to each other — the same names you will find in the product’s own navigation.
Campaign generation
Ad copy, creative variants and audience targeting for every channel, generated per listing in one pass. Edit anything before it moves on.
Studio
Photo sets, carousels and vertical video cut from the listing’s own images — the assets that used to cost a freelancer and a week.
Landing pages
A property page per listing, built with the campaign and ready to take an enquiry, in your templates and your colours.
Leads
One inbox for every enquiry, with the channel, the campaign and the listing attached to each one.
Analytics
Spend, reach and results per listing and per campaign, fed back into generation so the next one starts better.
Channels
Made for every channel. Published the sanctioned way.
We would rather be precise about this than impressive: here is exactly what Realbard makes, and exactly where it publishes on its own today.
Realbard creates
- Vertical video for TikTok and Reels
- Instagram posts and stories
- Facebook and Instagram ad creative
- Google search ad copy
- Campaign email
- A landing page per listing
- Portal descriptions
- Window cards and brochures
Everything it makes is yours to download, schedule or post wherever you like.
Realbard publishes
- Google AdsResponsive search ads, created and managed through the official Google Ads API against your own customer account.
- Meta — Facebook & InstagramFeed and placement ads through the official Marketing API, published as your Page and its linked Instagram business account.
Both connect through their own OAuth consent, scoped to advertising, and can be revoked from either side at any time. More direct channels are in build — we will list them here when they ship, not before.
Pricing
Start free. Pay when it is earning.
Every plan runs on Realbard’s own AI keys — there are no API keys for you to manage, and no per-token bill to reconcile. Credits refresh monthly.
Free
$0forever
Enough to run a real listing end to end and see what comes back.
- 15 properties
- 120 AI credits / month
- 1 ad account
- 2 seats
Starter
$49per month
A single office marketing everything it takes on.
- 75 properties
- 1,000 AI credits / month
- 3 ad accounts
- 5 seats
- Performance analytics + learning loop
Growth
$149per month
Several branches, one marketing operation.
- 400 properties
- 4,500 AI credits / month
- 10 ad accounts
- 15 seats
- Strategic AI recommendations
- Priority support
Scale
$499per month
Network-wide, with no ceiling to plan around.
- Unlimited properties
- Unlimited AI credits (fair use)
- Unlimited ad accounts
- Unlimited seats
- Everything in Growth
Trust & data
Built to be accountable.
A system that publishes on your behalf has to be worth trusting. These are commitments in the product’s design, not lines in a brochure — the details are in our privacy policy and data deletion page.
A human approves everything
AI drafts; people decide. No campaign, post or ad is published without an explicit approval from a reviewer in your workspace.
Roles and workspaces
Admins, marketers and approvers see and do different things. Every workspace is isolated, and every verdict is attributable to a name.
Official APIs only
Connections to Google and Meta use their own OAuth flows and APIs, under their platform terms. No scraping, no password sharing.
Your data is yours to delete
Disconnect a platform, delete a listing, or delete your whole account and its data — self-serve or on request, on a stated timeline.
FAQ
Fair questions.
What does Realbard actually do?
It is a marketing operations platform for estate agencies. It ingests your property listings, uses AI to generate the campaign for each one — copy, creative, targeting, landing page — routes every draft through your own approval queue, publishes approved campaigns to Google Ads and Meta through their official APIs, and reports the results back against the listing.
Does anything publish without my approval?
No. Approval is a hard gate in the pipeline, not a setting you can forget to switch on. Every generated campaign waits in the approval queue until a reviewer in your workspace explicitly approves it, and rejected drafts never leave the building.
Will it sound like our agency, or like a chatbot?
Brand memory holds your tone, your vocabulary and your rules — including the words you never want used — and every draft is written against it. When it gets something wrong you correct it in a sentence, and that correction sticks for everything that follows.
Can I use it for TikTok and Instagram organic?
Realbard creates that work — vertical cuts, captions, stories, carousels — and it is yours to download and post. Automatic publishing today covers Google Ads and Meta (Facebook and Instagram) through their official APIs; other channels are export-and-post while we build them properly.
What happens when I connect Google or Meta?
You authorise Realbard through the platform’s own OAuth consent flow, scoped to managing your advertising. We use that access only to run the campaigns you approve and to read their performance. You can disconnect from Realbard, or revoke access from your Google or Meta security settings, at any time.
How do I get my data out — or deleted?
Disconnecting a platform stops all access immediately. You can delete listings and campaigns in the app, and request full account deletion at any time; our data deletion page describes exactly what is removed and on what timeline.
What does it cost to start?
Nothing. The Free plan carries 15 properties, 120 AI credits a month, one ad account and two seats, with no card required. Paid plans start at $49 a month and every plan runs on Realbard’s own AI keys — there are no API keys for you to manage or pay for separately.
Your next listing can market itself.
Create a workspace, add one property, and watch the whole campaign arrive in your approval queue. It takes about as long as making a coffee.
Free plan, no card required · Nothing publishes until you approve it