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The marketing assistant for estate agencies

Every home marketed. Every enquiry answered. You say yes.

Realbard is an AI assistant that does an estate agency’s marketing. Add a listing and it writes the posts, designs the pictures, prepares the adverts and puts the home on your website — then answers the people who ask about it, keeps your client book, and tells you what came of it.

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Free plan, no card. Posts and adverts wait for your approval.

Realbard · a demo workspaceSample data
Half a minute of an ordinary morning, without sound. The real console on a demo workspace, with sample data.

The jobs Realbard does

  • Writes the posts
  • Designs the pictures
  • Makes the video tour
  • Builds the page
  • Prepares the adverts
  • Answers the enquiry
  • Follows up
  • Matches homes to buyers
  • Keeps the client book
  • Counts what came of it

What you get

The work of a marketing team and a front desk, done.

Five things you no longer do yourself.

  1. 01

    Every listing, launched

    Four posts over two weeks, a designed carousel and a page on your website — from the listing’s own facts and photographs.

  2. 02

    Every enquiry, answered

    A first answer within a minute, in your agency’s name, then a follow-up until they reply.

  3. 03

    One inbox

    Email, your website, Messenger, Instagram, WhatsApp and the comments under your posts: one conversation per person.

  4. 04

    Buyers kept posted

    People who asked for it are sent the new homes that fit what they are looking for.

  5. 05

    An honest account

    Who enquired, who came to view, what sold — and what brought them. Counted, never estimated.

How it works

You hire it once. It gets on with it.

Realbard is set up like a person you take on: you tell it about the agency, it tells you what it will do, and you agree.

  1. Tell it about your agency

    Sign up and give it your website’s address, or add a listing. It reads what you sell and how you write.

  2. It proposes a plan

    What it will post and how often, how it will answer enquiries, who it will keep posted. Change any line.

  3. You say yes, it works

    What it writes waits in one queue for your approval, and Home tells you what it did and what it needs from you.

Realbard’s marketing plan as a short document: launch every new listing with four posts, keep the page busy with three posts a week, answer every enquiry within a minute — each line with a Change link.
Realbard’s Home: “Good afternoon, Ana” with what Realbard needs from her today — a client ready for a call, people to call first, six posts ready for approval.

The plan it proposes, and the Home page where it reports. The real console, with sample data.

What it does

The whole job, in one place.

No second tool for the website, a third for clients and a fourth for the inbox. Each of these is the real screen.

01Marketing

It writes the posts. You press Approve.

Realbard says: I wrote these six posts for you. Approve and each goes out at its planned time — change anything first, or skip what you don’t want.

  • Every new listing is launched: a run of posts, a designed carousel of its best photographs, and its own page on your website.
  • Pictures, covers, flyers and video tours made from your photographs, in your colours.
  • Adverts prepared for Facebook, Instagram and Google from the same listing — never published, and never spending, until you approve.
Realbard’s “To approve” queue: posts it wrote for two listings, each with its photograph, caption, planned time, and Approve, Edit and Skip buttons.
The real console, with sample data.

02Enquiries

Nobody waits for an answer.

Realbard says: Katrin asked, in German, whether Villa Alborada is still available. I drafted the answer and told you what it says — use it, or write your own.

  • One inbox for email, your website’s forms, Messenger, Instagram, WhatsApp and comments under your posts and adverts.
  • A first answer on its own if you want it — from the listing’s facts, saying it is your agency’s assistant — and follow-ups until they reply.
  • The moment someone is ready for a person — a viewing, an offer — it steps back and tells you.
Realbard’s inbox: a list of conversations from WhatsApp, Messenger and Instagram, with one open showing an answer Realbard drafted in German and its meaning in English.
The real console, with sample data.

03Clients

A client book that tells you who to call.

Realbard says: Two people to call first, three viewings to confirm, and nine homes that fit ten of your buyers.

  • Buyers, sellers, landlords and tenants, each with what they want in one line and everything they have said.
  • Viewings and valuations on a calendar; deals from first viewing to completion, with your commission.
  • New homes matched to the buyers they suit, ready to send with one press.
Realbard’s Clients page for today: two people to call first with Call and WhatsApp buttons, a new enquiry Realbard has already answered, and the day’s viewings.
The real console, with sample data.

04Website

Your website, made from your listings.

Realbard says: Tell me what to change on the front page — or what to add.

  • Every home has its own page, kept in step with the listing. It is where your posts and adverts send people.
  • Change it by saying what you want, or by pressing any words and typing. Eight templates; your colours.
  • Its forms and its assistant land in your inbox. Already have a website? Keep it, and link the two.
Realbard’s website editor showing an agency’s front page with a search for homes, and a box to tell Realbard what to change.
The real console, with sample data.

05Results

Is it working? Ask.

Realbard says: In the last 30 days 18 people enquired — 5 through your website and 4 from Facebook forms. A first answer took about 2 minutes.

  • People first: enquiries, viewings, sales and how fast the first answer was, each against the month before.
  • Where they came from, which homes drew them, and what your posts, adverts and emails did.
  • Ask a question in your own words. The answer uses only the numbers on the page.
Realbard’s Results page: 18 enquiries, 2 viewings and 1 sale in the last 30 days, a bar for each day’s enquiries, and a box to ask a question about the results.
The real console, with sample data.

And the rest of the job

Four more rooms in the same house.

A closer look at four more screens. The real console, with sample data.

Listings

A listing, and what is being done for it

Its launch, the buyers it fits and the viewings booked, above its photographs and facts.

A listing’s page in Realbard: Villa Alborada, published; launched on October 6 with four posts out and four waiting for approval; two buyers looking for a home like it.

Posts

What went out, and how it did

Every post, the people it reached, and the hours your own posts do best.

Realbard’s Posts page: 18 posts, people reached and interactions on Facebook and Instagram, and the times the agency’s posts do best.

Deals

Deals, from viewing to completion

Each buyer moves from viewing to offer to agreed, with the home and your commission.

Realbard’s deals board: buyers in columns for Viewing and Offer, each with the home, its price and the next thing to do.

Adverts

An advert, before it runs

What people will see, who sees it, for how long and for how much a day. Then one Run button.

An advert’s page in Realbard, “How I’ll run it”: who sees it, where people land, how long it runs and the daily budget, each with a Change link.

You stay in charge

It does the work. You keep the say.

How Realbard behaves is not a setting you have to find. This is how it starts.

Waits for your yes
PostsAdvertsAny money spent on adverts
Goes on its own— each can be turned off
A first answer to a new enquiryFollow-ups until they replyNew homes, to buyers who asked for them

Posts wait for your yes

What Realbard writes sits in “To approve” until you approve it. You can let it post and tell you, or just post — and change your mind.

Adverts never spend without you

An advert is prepared, shown to you with its daily budget, and published only when someone in your agency presses Run.

It writes like your agency

Your tone, what makes you different, the words you never use, your colours. Set once; followed everywhere.

It does not invent

It writes from the listing’s facts and your own words. No made-up years, awards or figures — in your marketing or in your results.

It says what it is

A reply it sends for you says it is your agency’s assistant. Pictures it imagined are labelled as AI-made.

Fair to everyone

It describes homes and places, never who should live there. Adverts for homes run in the housing category, with no audience chosen by age, gender or postcode.

Pricing

Start free. Pay when it is earning its keep.

Plans differ in how many listings you have, how much AI work Realbard does in a month, and how many people are on your team. There are no AI keys to manage and no bill per word.

  • Free

    $0No card needed

    • Up to 15 listings
    • 120 AI credits a month
    • 2 people
    Start free

  • Starter

    $49a month

    • Up to 75 listings
    • 1,000 AI credits a month
    • 5 people
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  • Growth

    For a growing agency

    $149a month

    • Up to 400 listings
    • 4,500 AI credits a month
    • 15 people
    Start free

  • Scale

    $499a month

    • Unlimited listings
    • Unlimited AI credits (fair use)
    • Unlimited people
    Start free

Prices in US dollars, billed monthly; cancel any time. An AI credit pays for one piece of AI work — a post written is one credit. An advert budget, if you ask Realbard to run adverts for you, is set by you and charged separately.

Questions

What realtors ask first.

Something else? Write to us.

Your accounts stay yours

Realbard asks an account only for what one feature needs: Google to sign you in and to send your email, Facebook and Instagram to publish what you approve and bring you the enquiries. It never reads your mailbox, and nothing is used to train AI models.

Every permission, and what it is for
What does Realbard actually do?

It does an estate agency’s marketing and first-line client work. From your listings it writes posts, designs pictures and videos, prepares adverts and builds your website. It receives the enquiries and messages people send you, answers them, and keeps a record of your clients, viewings and deals. Then it shows you what came of it.

Does anything go out without my approval?

You decide. As Realbard starts, posts wait for your approval and no advert is published or spends money without it. A first answer to a new enquiry or message is sent straight away — as your agency’s assistant, from the listing’s facts — because that is when people are still looking at their phone; follow-ups and emails about new homes to buyers who asked for them go out on their own too. Each of those can be turned off, and posts can be set to go out without asking.

Which accounts does it ask for, and why?

None to start. If you sign in with Google, Realbard receives your name, email address and profile picture, to create your account and sign you in. To publish the posts and adverts you approve, and to receive the enquiries they bring, you connect your Facebook Page and Instagram account. To send email from your own address you connect Gmail or a Microsoft mailbox — with permission to send, never to read. Each is asked for separately, on that company’s own screen, only when you want the feature, and is used for that feature alone. Every permission, and what it is for.

What happens to my clients’ details?

They are yours. Realbard handles them only to do the work you have asked for, never sells them, and never uses them — or anything from an account you connect — to train AI models. The privacy policy has the detail.

Can I leave, and take everything out?

Yes. Disconnect any account in one press; delete your whole account yourself from Settings, at any time. Delete your data says exactly what is removed and when.

Is the AI ever wrong?

It can be. It writes from the facts in your listing and your own words about your agency, and it is told never to add a view, a prize or a number you did not give it — but what it writes is yours to check, change or reject, which is why posts and adverts wait for you.

What does it cost?

Nothing to start: the Free plan has 15 listings, 120 AI credits a month and two people, with no card. Paid plans start at $49 a month. If you ask Realbard to run adverts for you, the advert budget is yours to set and is shown separately from the plan.

Add one listing and see what it does with it.

It takes a few minutes, it is free, and nothing goes out until you have seen it.

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